Why R.A.W.
The R.A.W. Collective is more than a business name. It is deeply personal. R.A.W. were my younger brother’s initials. He was my “baby” brother, but he was also a very wise young man and one of my greatest encouragers. Whatever I wanted to do, he supported me. He celebrated my wins, comforted me through my losses, and often reminded me that I was capable of more than I sometimes believed.
He also taught me a great deal by the way he lived his own life. At 13 years old, he almost died. He carried the physical scar from that experience and faced limitations in some of the things he could do, but he never allowed either to define what he could become. He knew his value. He knew his worth. And when life required him to adapt, he did. To me, he was the epitome of resilience. He also showed up authentically—no filter, no mask, simply true to who he was. He never tried to be anyone other than himself.
After his death, grief changed me. For about five years, I wasn't really living. I was simply existing. As I began finding my way through that grief, I often thought about my brother and what he would want me to do. I could almost hear that familiar voice encouraging me again, reminding me to keep going.
His encouragement, coupled with my faith, helped me begin walking out of a season of grief that had kept me still for far too long. And I am still learning from him.
That is why Resiliency, Authenticity, and Worth are more than words attached to his initials. They represent values I witnessed in someone I loved deeply and values I want reflected in the work created through The R.A.W. Collective. My brother’s initials gave R.A.W. its name, and his life helped give it meaning.
Through this Collective, I hope to walk alongside others as they navigate their own lives—the wins, the losses, the unexpected turns, the rebuilding, and everything in between.
R.A.W. grew from more than a business idea. There is a story behind its creation, and that story is deeply personal. It shaped not only the name of the Collective, but also the commitment behind the work we do today.